After finally dropping the “Latinx” moniker that almost nobody wanted, Democrats are trying a new tactic in an attempt to reach Latino voters, who’ve been leaving the party en masse. Rather tellingly, they have chosen a rather unfortunate name for their new “signature outreach program.”

The new program is called “Adelante,” which means forward or onward. The reason it’s unfortunate is that slogans such as “¡Adelante!” or “¡La Revolución Seguirá Adelante!” were popular rallying cries under the communist regime of Cuban dictator Fidel Castro, or as he is known to some Democrats, “el comandante en jefe.” The Cuban newspaper founded in 1959, the year Castro took power, is called Adelante, which boasts that it was “primero con la Revolución” or “first with the Revolution.”

According to the Democratic National Committee’s website, the voter outreach program is part of “a seven-figure investment in paid media, kicking off with a round of Spanish-language print and radio ads.” The ads will run in Texas, Florida, Nevada, Wisconsin, Georgia, Arizona, North Carolina, Michigan and Pennsylvania. Stylistically, they bear a striking resemblance to Castro-era propaganda.

The Washington Free Beacon has put several of them side-by-side for comparison:

Some argued that embracing “woke” terminology such as “Latinx,” a word most Latinos do not use or even understand, made Democrats seem out of touch. Others, including House Speaker Nancy Pelosi (D-Calif.), faulted Democrats for alienating Hispanic voters with “loose talk of socialism,” according to the authors of “This Will Not Pass,” a recently published book about the 2020 election and its aftermath.

CNN has also reported the party’s declining support among Latino voters, with Democratic strategist Ruy Teixeira, in an essay titled “The Democrats’ Hispanic Voter Problem,” suggesting the leftward movement of the party nationally has made it less appealing for Latinos.

“This constituency does not harbor particularly radical views on the nature of American society and its supposed intrinsic racism and White supremacy,” Teixeira writes. “They are instead a patriotic, upwardly mobile, working class group with quite practical and down to earth concerns. Democrats will either learn to focus on that or they will continue to lose ground among this vital group of voters.”

As Axios reports, Democrats have been hemorrhaging support from Latino voters, noting that “two trends since our last survey in December are hurting President Biden and his party: a waning intention to vote in the midterms, and a new GOP advantage on which party is better for the economy.”

With the economy and upward mobility being practical issues Latinos seem to care about, it’s even more baffling that Democrats would want to evoke communist-era propaganda to attempt to bring them back to the fold.

This article originally appeared in American Liberty News. The opinions expressed in this article are those of the author and do not necessarily reflect the positions of The Republican Standard. Republished with permission.