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Universal philanthropy, on the other hand, would subordinate everything to collective interests — each individual playing his part in the world, just as each star selflessly plays its part in the universe.
Civilization was a machine, and a wise enough tinkerer could improve that machine. Machines rely on order and cannot abide chaos; machines rely on collective operation; independent or unpredictable variables are dangerous. Above all, machines are agnostic to transcendent morality, and are strictly concerned with utility.
Nike’s “Just Do It” campaign implicitly ties self-meaning to the ability to do; and by doing, you have; and by having, you matter.